David Lane talks us through his art direction for Robyn's newly released record

Date
16 November 2018
Reading Time
1 minutes

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David Lane is an art director known for multiple magazine titles such as Freize and The Gourmand which he co-founded. But other than these publications taking up David’s time, his studio Lane & Associates also looks after the art direction (which even he admits “is a broad term”) for advertising campaigns from high fashion brands to musicians too. David Lane is very busy.

The wider remit of David’s work is exactly what he came to discuss at October’s Nicer Tuesdays, in particular his work with Swedish singer Robyn’s first record in eight years. An album full of “emotional energy and life experience” it was David’s task to work with her, and a wide sprawling team, to translate this energy into imagery.

Up to the team “to discover what worked and what didn’t” David has art directed each of the photography and graphic design elements across singles and press images for Robyn’s new record titled Honey. The imagery, shot by photographers such as Mark Peckmezian, took care of the emotive and sensual side of the record, while the typographic elements needed to convey it was a dance record. By combining the two David’s process, which he delves in deeper too during his Nicer Tuesdays talk above, is the ideal visual representation to celebrate a new album by Robyn.

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