Next up in our talks from the prank-themed Nicer Tuesdays is Rebecca Broomfield of Bray Leino, an integrated communications group who worked on a massive April Fools’ stunt for Virgin Atlantic last year. Admitting that 1 April was a time for brands either “to express their personality, or pretend they have one,” she gave us a potted history of Virgin’s weird and wonderful offerings over the years. She then explained how the glass-bottomed plane stunt came about, and how simplicity, visual appeal and letting one newspaper in on the secret was the key to its success.
Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.
They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at [email protected] or via the website www.parkcom.co.uk.
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