To mark the release of the Nike Fuelband – an interactive wristband which promises to motivate even the most confirmed couch potato – this just-released video splices together a heap of much-loved sporting and pop-culture clips to make the point that it’s all about the energy in 2012. The concept might not be massively original, but it’s done with typical Nike panache and the quick, slick, high energy promo certainly got our blood pumping. “I see you baby!…”
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.