Laura Bellingham creates impressive Tears spot for camera giant Nikon

Date
26 September 2012
Reading Time
1 minute read

Director Laura Bellingham has created a new advert for Nikon which is a marked shift from the Japanese camera giant’s previous approach. Whereas their last campaigns played more on how cameras shape and define our memories, Tears plays on the ambiguity of the action of crying and the many and varied contexts in which it occurs. It’s beautifully shot, treading the right line between moving and mawkish and it features not a single shot of either a camera or anyone taking a photograph. A simple idea, executed really well.

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Laura Bellingham: Nikon Tears (still)

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Laura Bellingham: Nikon Tears (still)

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Laura Bellingham: Nikon Tears (still)

Above

Laura Bellingham: Nikon Tears (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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