Nina Kazanova captures the virtual world perfectly in the identity she’s created for Token, a virtual reality festival of the arts that focuses on new technologies and how they manifest themselves in our environment. While I’ve had trouble working out whether this Moscow-based festival even exists in the real world, it’s a great project that references the kind of futuristic imagery seen in the 80s and 90s with a fluorescently tropical palette of pinks, purples and greens.
Slick, silhouetted figures, animals and shapes dance across Nina’s identity and there’s a consistent focus on the visuals with information kept to the edges in neat type. From posters to pencils, this identity could’ve easily looked crude and like a pastiche of so many internet and virtual-based things we’ve seen before but Nina’s clever composition and ability to allude to the bizarre creates a sophisticated computer-themed branding. The tiny GIFs set within an old computer screen are a lovely touch and take us back to a time where virtual reality still felt like a concept as opposed to the next logical step.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.