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Non-Format: Identity for Amy Kohn, PlexiLusso

Work / Graphic Design

Non-Format create a custom typeface to channel to sound of Amy Kohn

Creating a visual identity to capture an aural experience seems like a near impossible task, let alone when the music is as lustrous and strange as Amy Kohn’s, but Non-Format have succeeded gracefully with their work for her new album PlexiLusso. The USA and Oslo-based team manipulated original photography by Merri Cyr to recreate the ethereal quality of her music, conjuring up a glass-like aesthetic with a hint of abstract surrealism in the form of floating boulders and rippling waves. Don’t be fooled into thinking this is all conceptual nonsense though; they’ve also made an original typeface to mimic the sonorous melodies, using disconnected arcs which resemble the notation of quavers and clefs laid out on the stave, as in sheet music. It’s an oddly alluring combination which creates an impression of Amy’s music before you’ve even pressed play.

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Non-Format: Identity for Amy Kohn, PlexiLusso

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Non-Format: Identity for Amy Kohn, PlexiLusso

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Non-Format: Identity for Amy Kohn, PlexiLusso

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Non-Format: Identity for Amy Kohn, PlexiLusso