Non-Format create a custom typeface to channel to sound of Amy Kohn
- Maisie Skidmore
- 8 September 2014
Creating a visual identity to capture an aural experience seems like a near impossible task, let alone when the music is as lustrous and strange as Amy Kohn’s, but Non-Format have succeeded gracefully with their work for her new album PlexiLusso. The USA and Oslo-based team manipulated original photography by Merri Cyr to recreate the ethereal quality of her music, conjuring up a glass-like aesthetic with a hint of abstract surrealism in the form of floating boulders and rippling waves. Don’t be fooled into thinking this is all conceptual nonsense though; they’ve also made an original typeface to mimic the sonorous melodies, using disconnected arcs which resemble the notation of quavers and clefs laid out on the stave, as in sheet music. It’s an oddly alluring combination which creates an impression of Amy’s music before you’ve even pressed play.
About the Author
Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.