Ondrej Bachor’s visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and aimed to create a complete identity inspired by Karolina’s work.
Using a pared-back palette of black, white and stone, the only flashes of colour come from Karolina’s work, which is framed by Ondrej and Jan’s two different typefaces. The typefaces combine upper and lowercase letters in different widths and weights creating an interesting visual that become almost symbol-like. “The idea of combining two different typefaces also allows for an infinite number of variations, basically a growing logotype,” explains Ondrej.
An ever-evolving and changeable identity mirrors Karolina’s own designs where she often uses pattern and layered fabrics to create interesting silhouettes that can be adapted.
Ondrej is measured in his approach to design where graphic marks and motifs are kept to a minimum to allow his ideas and the information within them to be clearly communicated. Jan’s design work is also sophisticated but with slightly bolder choices and the pair managed to create something that appealed to both of their sensibilities. “Even though me and Jan have different approaches towards graphic design, we do share some similarities,” says Ondrej. “This surprisingly worked out well with this project, resulting to a strong and playful typeface.”
- Jenny Schweitzer's latest short is an uplifting account of life in an American retirement home
- Next 2 Nothing is the how-to manual of tips and tricks for any aspiring filmmaker
- Haleigh Mun on finding her own illustrative style rather than trying to be a “cool artist”
- Genuine collaborations inform Swiss design studio Omnigroup's broad practice
- Filmmaker Duncan Cowles on how your own tone of voice can create the best audience reaction
- "Logos date like clothes": Six designers debate what makes an ideal brand identity
- An egg beats Kylie Jenner to become the most liked Instagram photo... ever
- Mastercard reveals new nameless logo courtesy of Michael Bierut
- Sam Youkilis uses scale, form and colour to challenge the tropes of travel photography
- Betina Du Toit's naturally-beautiful images are “stripped back from the non-essential”
- Giacomo Gambineri on shifting his creative career from graphic designer to illustrator
- Hiroki Nishiyama draws on traditional graphic design techniques in his illustration practice