Helsinki’s finest, photographer Osma Harvilahti, shot this campaign for Finnish designers Marimekko in one afternoon. From the photographs it looks like it must’ve been a deliciously dreamy few hours, all cosy cups of tea and crisp breezes ruffling the blinds, but knowing the intense level of aesthetic precision in Osma’s work, behind-the-scenes might’ve smelled less of flowers and more of frazzled nerves. The result, however, is serenity itself.
Mission accomplished then, as Osma says that “the idea is to show some beautiful moments in everyday life.” Somehow, in a mere handful of images, Osma paints a picture of a tranquil morning spent sipping freshly squeezed orange juice whilst hinting at the zest and brightness of Marimekko’s clothes and textiles. Working with the brand was a delight, he assures me, as he was given “enough creative freedom and space to work on concepts and find aesthetic potential from everyday situations.” In every sense, it’s sensational.