Publishers are almost unique in that when it comes to their birthdays they give everybody else a gift, rather than demanding one themselves. Kind eh? Especially in the case of Penguin, which has announced that to celebrate its 80th birthday it will be launching a new range of 80 books, entitled Little Black Classics, to be sold for a mere 80p each. 80p, you cry! That’s madness! Well yes. And even more excitingly for some, the series is accompanied by a fun little interactive website, designed by freelance designer Mathieu Triay, which invites readers either to shake their phones or to drag the penguin across their screens in order to discover the titles and quotations from the books included. Whoever claimed that “you can’t teach an old dog new tricks” evidently has much to learn from the publishing house, which appears to be getting progressively more exciting with each passing year.