Peter Judson is no stranger to It’s Nice That – we’ve featured his energetic work several times before and his latest project doesn’t fail to disappoint. Recently, Peter was asked to design the hoarding for The Hoxton, Southwark (due to open in 2018) and was given the task of creating something that would “celebrate the area” and initiate engagement with the local neighbourhood. The Hoxton were keen to showcase “the good and the great” of the borough whilst also reflecting their own “eat, drink, work, play any time of day” ethos.
The result is a playful and intriguing “Where’s Wally” for the surrounding architecture within, roughly, a mile squared of the hotel site. Peter told us how he wanted the outcome to be something that “strayed from the positive smiling faces of people in bars with corporate slogans these hoardings often have. Mainly I just wanted to create something fun that made commuting a little less depressing.” Having been set the brief, he spent a week walking around the area photographing anything and everything of interest. These photographs were then turned into the illustrations that clad the hotel hoarding in the altogether distinctive style we’ve come to know and love.
About the Author
Ruby joined the It’s Nice That team as an editorial assistant in September 2017 after graduating from the Graphic Communication Design course at Central Saint Martins. In April 2018, she became a staff writer and in August 2019, she was made associate editor.