Peter Judson is no stranger to It’s Nice That – we’ve featured his energetic work several times before and his latest project doesn’t fail to disappoint. Recently, Peter was asked to design the hoarding for The Hoxton, Southwark (due to open in 2018) and was given the task of creating something that would “celebrate the area” and initiate engagement with the local neighbourhood. The Hoxton were keen to showcase “the good and the great” of the borough whilst also reflecting their own “eat, drink, work, play any time of day” ethos.
The result is a playful and intriguing “Where’s Wally” for the surrounding architecture within, roughly, a mile squared of the hotel site. Peter told us how he wanted the outcome to be something that “strayed from the positive smiling faces of people in bars with corporate slogans these hoardings often have. Mainly I just wanted to create something fun that made commuting a little less depressing.” Having been set the brief, he spent a week walking around the area photographing anything and everything of interest. These photographs were then turned into the illustrations that clad the hotel hoarding in the altogether distinctive style we’ve come to know and love.
- Graphic designer Si Weon Kim's side projects explore her culture, creating historical homages
- Will Anderson’s Bafta-nominated animation Have Heart follows a gif stuck in an infinite loop
- Looking east: how Smörgåsbord designed a soju brand to work in Europe and Asia alike
- The lonely claustrophobia of Adam Reynolds’ nuclear missile site series
- TwoPoints.Net design a typeface for ESPN The Magazine's Winter Olympics 2018 issue
- A chat with the Orwellian mastermind in charge of the UK town known as Scarfolk
- Lacoste swaps famous crocodile logo for ten endangered species
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- Rihanna's new advert shows that her make-up line is for all genders
- Dive into Mikey Joyce's portfolio with its “healthy balance of calculated and convoluted silliness"
- Jim Carrey is now a political cartoonist and he's taking down the Trump presidency
- These Swedish kids designed a typeface to celebrate their neighbourhood