In recent weeks my inbox has been bombarded with missives about The LEGO Movie which opens in cinemas this Friday (NB: not everyone will find this a romantic Valentine’s Day plan). Although I’m interested in the film I’ll admit to being slightly put off by the sheer weight of PR, but the promoters’ latest stunt is an absolute slam-dunk. During last night’s episode of Dancing On Ice (a show where celebrities you kind of assumed were dead compete to impress a panel of comically unimpressable judges) ITV ran a whole advert break during which current spots for companies like Premier Inn, BT and The British Heart Foundation were recreated entirely in LEGO.
It’s a terrific idea, executed superbly and launched with little or no pre-publicity thus maximising its impact. A special word to Bricksports, the German LEGO specialists who made it all happen for the PHD agency; I’d have loved to have been at the briefing when they were told they needed to make a LEGO Lenny Henry…
- Sarah Meyohas combines virtual reality, 10,000 roses and artificial intelligence in Cloud of Petals
- Paul Sahre chats to us about his new book Two Dimensional Man: A Graphic Memoir
- How can we connect young, diverse talent with the agencies who crave it?
- Ricky Leung’s illustrations capture the quiet moments of everyday life
- Photographer Chris Maggio palpably documents America’s current “emotional climate"
- Seoul-based Shrimp Chung’s dynamic designs are bright and full of impact
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity