In Creators Crushing It, Pinterest shares the stories of some of its most passionate creators
Aiming to showcase how brands and people are using the platform to reach, inspire and interact with their audiences, the series provides brilliant tips for both aspiring and existing creatives.
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- 19 December 2022
The world has just reached the record-scratching milestone of eight billion people. Unbelievable right? There are that many brains, all bubbling away with ideas for the next Primavera, viral wedding reception or a cherry frangipane that would put Mary Berry to shame. But with a frenzy of information at our fingertips, it can be difficult to collect the ideas that really matter. Enter Pinterest, the creator’s happy place. Whether you’re planning a spread for a midsummer Moroccan wedding or devising your next creative side hustle, Pinterest provides users with a personalised roadmap to their goal. There’s a reason that the creators we’ve chatted with say that Pinterest is where they go to start a new project. So, to shine a light on just a few of the creators successfully making use of the 300 billion+ pins on the platform, Pinterest has developed its Creators Crushing It series.
The stories on the site cover a broad range of perspectives, from independent, creative businesses harnessing Pinterest’s global user base and developing innovative partnerships to independent creators finding out exactly what their audience wants. One creative championed in the series is Chaos by Ariel. Ariel is a London-based artist and content creator producing crochet pieces, stickers and lifestyle essentials. Rewind the clock a little bit and creators like Ariel would find it tough trying to directly connect with their audience and like-minded creators. On the whole, Ariel sees Pinterest as an all-encompassing online space where she can “maximise” her creativity. And soon after joining she quickly realised how welcoming her community was. “After posting my first few pieces on Pinterest, I almost immediately saw a different online interaction,” she explains. “This was the first platform where I found other users trying to build each other up and give each other encouragement.”
Since seeing what this increased engagement and encouragement did for her practice, Ariel now tailors her content to the things she really knows her audience wants to see: like the design process behind her popular planners and stickers, and her journey to learning new skills, like crocheting. “This is a great way for my Pinterest community to stay involved, and it’s also a really nice way to discover how they find their own inspiration,” Ariel continues. “In the moment where I really hate my work, I go back to Pinterest, because I need to feel good again, I need to feel motivated and I know it’s there for that.”
It’s a similar story for Meg Garrod, an illustrator from Lincolnshire. After setting up her business in 2018, Meg says she “started creating on Pinterest when I was looking for a safe and kind place to post my body-positive art.” Prior to joining Pinterest, Meg also found herself looking for respite from the pressures of a fast-paced online world where “you’re meant to post content every single day”. It was the platform’s more considered approach to content that Meg remembers as providing a safe place, where content has more longevity and appreciation. “Some of my pins from over a year ago are still doing well to this day and getting likes and comments. It feels like my work mattered and is still making a difference today,” she adds. “Pinterest is a place where I can be my true self as well as promote my small business.”
Businesses and independent creatives alike have found success on the platform. But on the business side of things, it’s fair to say that consumer needs and appetites change at breathtaking speeds. So it’s not unusual for trends to slip past. That’s why brands looking to meet people where they spend their time turn to Pinterest. The creator landscape is changing and Pinterest is determined to nudge it towards a fair, open and honest future that everyone can get involved in.
GalleryCopyright @ Meg, 2022
GalleryCopyright @ Ariel, 2022
Pinterest is the visual inspiration platform people around the world use to shop products personalised to their taste, find ideas to do offline and discover the most inspiring creators. People have saved more than 300 billion Pins across a range of interests from building a home office to cooking a new recipe and planning a vacation. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users worldwide. Available on iOS and Android, and at pinterest.com.
Copyright @ Ariel, 2022