New and old collide with Reed and Rader's fashion GIFS

Date
3 April 2012
Reading Time
1 minute read

Photographic and animation duo Reed and Rader (Pamela Reed and Matthew Rader) have been cranking out work like nobody’s business, having most recently produced a slick, animated fashion spread for V Magazine called Jock Jams. Creating hypnotic, augmented realities throughout their work, their website is a cavalcade of fun and skill and definitely worth checking out. One of our favourites is the Overworld series, that somehow manages to mix designer fashion with the old-school world of Mario in GIF form. What more could you want?!

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About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

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