It’s easy to forget now, but in the 1960s surfing had a much more symbolic role than it does today, as a repudiation of the stuffy, conformist world of the post war generation –the idea of throwing off social norms and hitting the beach instead had a real countercultural caché. As such, Romain Laurent’s latest series L’Horizon could be making a real point by plonking a sunkissed surf dude in the middle of “real life” – alternatively like Roman’s previous work (such as the magnificent Tilt) it could just be a super-fun game with the viewer’s expectations.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.