Kevin Bacon plays the Kevin Bacon game in Saatchi's ace EE campaign

Date
13 November 2012
Reading Time
1 minute read

I don’t work in advertising but if I did, I’d be the guy shouting outlandishly unrealistic ideas during creative meetings much to the chagrin of my colleagues. I like to imagine that’s how the new Saatchi & Saatchi spots for the 4G mobile network EE came about – that from the idea of connectivity came a reference to popular dinner party/drinking game Six Degrees of Kevin Bacon, and from there someone shouted insolently: “Why don’t we get Kevin Bacon to play his own game?”

And yet they had the good sense to pursue this and sure enough here we are treated to “Hollywood A-lister Kevin Bacon” (his words not mine) explaining how he’s connected to everyone in the universe. Kudos to the creative team for the specific British cultural references which sound fabulously incongruous from KB’s mouth (think Frank Carson and Hollyoaks) and there’s a pleasing smattering of bacon puns too.

A charmingly silly idea, scripted brilliantly, and man does it turn out we love Kevin Bacon.

Share Article

Further Info

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.