Graphic Design: Sagmeister & Walsh create striking identity for New York's Jewish Museum

Date
29 April 2014
Reading Time
1 minute read

Sagmeister & Walsh are not known for doing things the easy way, and their latest work for New York’s Jewish Museum is no exception. With a collection comprising 30,000 objects and a challenging mission to engage a broad inter-generational audience, the museum needed a new look and feel across print, physical and digital collateral that would reflect and enhance its modern role.

Sagmeister & Walsh say: “Our goal in rebranding the museum was to connect the historic and contemporary. The new identity system we created is founded on sacred geometry, an ancient geometric system from which the Star of David was formed. The entire branding system is drawn on this grid, from the word and logo mark, to dozens of patterns, icons, typography, and illustrations. This system invites surprise and flexibility across all media, while always unified in visual language.” 

In order to incorporate photography into the new identity, they even built an app that processes any photo or webcam stream through the same geometric parameters and turns it into “a Jewish Museum illustration.”

It’s intelligent, powerfully communicative and great-looking; in many ways an archetypal Sagmeister & Walsh project.

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Above

Sagmeister & Walsh: Jewish Museum identity

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.