Sagmeister & Walsh are not known for doing things the easy way, and their latest work for New York’s Jewish Museum is no exception. With a collection comprising 30,000 objects and a challenging mission to engage a broad inter-generational audience, the museum needed a new look and feel across print, physical and digital collateral that would reflect and enhance its modern role.
Sagmeister & Walsh say: “Our goal in rebranding the museum was to connect the historic and contemporary. The new identity system we created is founded on sacred geometry, an ancient geometric system from which the Star of David was formed. The entire branding system is drawn on this grid, from the word and logo mark, to dozens of patterns, icons, typography, and illustrations. This system invites surprise and flexibility across all media, while always unified in visual language.”
In order to incorporate photography into the new identity, they even built an app that processes any photo or webcam stream through the same geometric parameters and turns it into “a Jewish Museum illustration.”
It’s intelligent, powerfully communicative and great-looking; in many ways an archetypal Sagmeister & Walsh project.
- KangHee Kim's images are as satisfying to create as they are to look at
- Cover Stories: Veronica Ditting on the covers that left a lasting impression on her work
- Alix Marie’s photographic sculptures celebrate bodily experiences
- Nadine Redlich’s new book illustrates the moment you realise you actually hate your partner
- Sophy Hollington’s striking tarot deck combines mysticism with a glam-punk contemporary twist
- Christopher Golden creates colourful digital environments that utilise visual abnormalities
- “Create a flag which represents your own Island”: explore culture through design in our latest Insta brief
- Five creatives visually respond to the question: What makes something art, anyway?
- Plexopolis: a series of games to educate and inform students on accomplished design
- Chris Dorley-Brown’s sharp images of East London are actually made up of many multiple shots
- Suzanne Saroff's meticulously arranged photographs alter perceptions
- “Unporn” is the photo stock collection for those suggestive, naughty moments