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Graphic Design: Joakim Jansson smashes photographer's identity out the park

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Date
14 November 2013

Joakim Jansson, aka Sans Colour, is a Norwegian-based, Swedish graphic designer who, as his moniker suggests, is a dab-hand at working in monochrome. His super website showcases a host of great projects, but forced (ok not really forced) to choose one, I’ve gone for this excellent art direction and identity work for Oslo-based photographer Andreas Kleiberg. Smart and stylish without being pretentious, it is built around a strong, personality-driven mark and rolls out with ease across both printed and digital collateral. Without colour it may be, but that’s pretty much all it’s lacking.

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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