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A person’s hand peels back a page of a magazine to reveal a second image underneath. Both pages show photographs of a shop front with signs reading “Newsagents”, “Confectioner” and “Tobacconist”.

Son Emirali produces a beautiful tribute to his local London newsagents

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Date
29 June 2012

In films, life often plays out against the most spectacular backdrops, in front of breathtaking sweeping vistas or (if you’re an American director shooting in London) next to Big Ben. But the truth is we don’t live our lives in such spaces – for the most part they are set in far more prosaic locations. Son Emirali has captured the importance of the humdrum space with his wonderful new book Fosters Newsagents, a beautiful love letter to the corner shop near where he lives in south east London.

Through really nice photography and transcripts of conversations between the shopkeeper Rodney and some of his customers, Son immerses us in this self-contained little world and brings it to life.

But he also carries out an “intensive investigation” of the shop, cataloguing every bit of stock from the naughty magazines to the indigestion tablets – no mean feat as you’ll appreciate if you’ve ever set foot in such an Aladdin’s cave of a convenience store. There’s clever design touches too including a great use of gatefolds to draw you further in to the subject and it comes in an old-school white paper bag, of the sort in which you might get bonbons.

This is an oddly touching, quintessentially British project which has clearly been a real labour of love for its author.

A white envelope rests on a plain white background. Small black text at the top reads “Posters Newsagents”.
Above

Son Emirali: Fosters Newsagents

An open book shows a wide photograph of two people standing behind the counter of a densely packed corner shop. Shelves and displays are crammed with a variety of colourful snacks, drinks and household goods.
Above

Son Emirali: Fosters Newsagents

An open book shows a photograph of two people in a shop, with one person leaning on a counter in the foreground. The opposite page contains a long column of printed text.
Above

Son Emirali: Fosters Newsagents

An open book displays a double-page spread of photographs showing cluttered shop shelves. The images feature a dense array of sweets, snacks and stationery, including packets of M&M’s and Tang.
Above

Son Emirali: Fosters Newsagents

Two people stand behind the counter of a densely packed newsagent. Shelves and racks are crammed with magazines, newspapers, sweets and household goods.
Above

Son Emirali: Fosters Newsagents

A person's hand flips through a book filled with a collage of newspaper clippings. The pages are densely packed with headlines from publications including the “Daily Star” and “South London”.
Above

Son Emirali: Fosters Newsagents

An open book displays a series of photographs of snack food shelves. The wire racks are crammed with colourful bags of crisps and savoury snacks.
Above

Son Emirali: Fosters Newsagents

A person's hand holds open a book, revealing a page of dialogue and a colourful, illustrated spread. The opposite page contains a long, numbered list of text.
Above

Son Emirali: Fosters Newsagents

The storefront of Fosters Newsagents, a traditional corner shop with a white facade and red signage. A large sign above the door reads “NEWSAGENT” and “106 BROCKLEY RISE NEWSAGENTS”.
Above

Son Emirali: Fosters Newsagents

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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