Graphic Design: Studio Contents' impressive rebrand for arts group IOU

Date
25 July 2013

British arts organisation IOU has long prided itself on its innovative, ambitious and eclectic approach, so when it came to refreshing its visual identity, the body needed something that reflected this outlook. Step forward Studio Contents, who created stationery, a website and a great set of behind-the-scenes photographs (with Percy Dean) with the group’s initials jumping around in unexpected formations.

“It was a case of unifying everything and creating a new visual identity to be used throughout,” Studio Contents director James Gilbert told DesignWeek. “We wanted quite an unusual logo. In a lot [of applications] the letters are shown separated in random places to make it a little bit more interesting and echo the philosophy of the company, which is all about adventure, excitement and strange and wonderful experiences.”

It’s an impressive overhaul which modernises IOU while staying true to its founding principles.

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU (with Percy Dean)

Above

Studio Contents: IOU (with Percy Dean)

Above

Studio Contents: IOU (with Percy Dean)

Above

Studio Contents: IOU (with Percy Dean)

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Above

Studio Contents: IOU

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.