We’re used to seeing and showcasing rebrands for any number of companies and publications but as impressive as many of them are, it’s always great to see someone taking on something much more ambitious. As part of Icon’s excellent Rethink feature (which brought us Manual’s fascinating new proposals for US road signage), Studio Makgill took on the not insubstantial task of taking a fresh look at the one industry we’re all guaranteed to be a part of – death.
“Funeral Directors are often family run establishments hidden on the fringes of our commercial centres,” the team write on their website. “In most cases they are in uninviting, office-like spaces, daunting in appearance, and with imagery ridden with cliche and awkwardness. It doesn’t need to be like this.”
Their work for Neuma – an imaginary funeral directors named after a derivative of the Greek word for soul – retains the respectful tone which people rightly expect but refreshes the look and feel into a cleaner, modern identity that seems right and relevant, and updated for the digital age.
- Luca Mastroianni on his journey from Instagram selfies to the new Gentle Monster campaign
- Graphic designer Jacob Pardoe on collaborating with a neural network and the surprises it produces
- Call for Collaboration: Mahaneela is looking for a mixed media creative to visualise modern love
- Annu Kilpeläinen’s zine Rally 2U promises cars, sun and speed
- June's Double Click features real-time user interaction, infinite scrolls and lo-fi aesthetics
- Lee Kan Kyo’s practice involves taking a selfie a day and a loyalty card club
- How Pelle Cass creates his jarring “still time-lapse” images
- Mozilla gives Firefox a new look that goes beyond the logo
- Job interviews: Pentagram, Wieden+Kennedy and Bureau Borsche on how to get them and what to say
- Apple's new typeface is available for use right now
- Say a sustainable hello to the world’s first fully compostable trainer
- Applications are now open for The Graduates 2019!