One Direction's latest tour art directed by Studio Moross, and it looks FANTASTIC

Date
13 February 2015
Reading Time
2 minute read

How exactly do you go about measuring the success of a band like One Direction, who have been the source of underwear-throwing and diary-doodling since they came upon success in The X Factor in 2010? They’ve got a cool 22 million Twitter followers for starters, which goes some way to demonstrating the enormity of the job Studio Moross had on its hands when it started art directing their tour last Autumn.

“I started the project in August last year when Lee Lodge and Modest! Management asked me if I wanted to be involved with the On The Road Tour,” founder Kate Moross explains. “I would not have expected to have so much creative freedom, but really I was told to ‘just do me’.”

The work she produced with her studio and an enormous slew of talented designers, filmmakers, illustrators, animators and others is exactly the kind of fun, vibrant imagery she’s become synonymous with, and on the scale of a world tour, it’s incredibly impressive. “It’s the first opportunity I’ve had to really work across multiple disciplines, from branding to scenic design, graphic design, illustration, animation and live visuals – all areas that Studio Moross covers but never within such a rounded project where all facets can be experienced at once. The fans are also so switched on, so engaged with everything that One Direction do, it was a really exciting challenge.

“I am so pleased with the results, I just got back from Sydney where I saw opening night. The scale of everything is impossible to explain, you sort of have to see it to believe it! It’s not something you can even come close to capturing in a photograph, you need to be standing in a stadium with 60 thousand people screaming in anticipation, singing along to the visuals, or filming and publishing every second of your content on the internet.”

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Girl Almighty: Studio Moross and One Direction

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Girl Almighty: Studio Moross and One Direction

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Girl Almighty: Studio Moross and One Direction

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Girl Almighty: Studio Moross and One Direction

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Icon Design for Screen Looks: Kate Moross, Studio Moross and One Direction

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One Direction On the Road Again Stage Design: Kate Moross, Studio Moross, Stufish and One Direction

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One Direction On the Road Again Stage Design: Kate Moross, Studio Moross, Stufish and One Direction

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One Direction On the Road Again Stage Design: Kate Moross, Studio Moross, Stufish and One Direction

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On the Road Again Opening Film Credits: Kate Moross, Studio Moross. Additional Footage by Chris Sweeney and Good Egg. Further footage from Fullwell productions and Ben Winston. Illustration by Kate Moross, Guy Field, Charlie Patterson, Linus Kraemer, Oliver Chapman, Tom Jeff and Anna Ginsburg. Animation by Will Samuel and Dave Penn. Further animation by Linus Kraemer and Joseph May. Hand-drawn animation by Anna Ginsburg and Kate Moross

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Steal My Girl: Studio Moross and One Direction

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Steal My Girl: Studio Moross and One Direction

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Steal My Girl: Studio Moross and One Direction

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Steal My Girl: Studio Moross and One Direction

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Stage Design: Kate Moross, Studio Moross, Stufish and One Direction

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Fans With Flags: Kate Moross, Studio Moross and One Direction

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VIP Merch Lanyards: Kate Moross, Studio Moross and One Direction

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Tour Posters: Kate Moross, Studio Moross and One Direction

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Tour Branding: Kate Moross, Studio Moross and One Direction

All work Commissioned by Modest! Management & Lee Lodge for One Direction
Creative Director: Lee Lodge, Art Director: Kate Moross, Represented by Breed
Girl Almighty: 3D Motion Design: Joseph May, Edit: Kate Moross & Joseph May
Steal My Girl: Illustration: Kate Moross
Additional Drawings: Guy Field, Anna Ginsburg & Biff
Motion Design: Linus Kraemer
Hand drawn animation: Anna Ginsburg
Tour Branding: Kate Moross and Studio Moross
Stage Design: Kate Moross Studio Moross & Stufish. Stage build: Brilliant Stages & Tait.
All Video Credits: Director: Kate Moross, Art Director: Kate Moross, Produced by Studio Moross
Opening Film: Additonal Footage with thanks to Chris Sweeney & Good Egg Fullwell Productions & Ben Winston, Illustrators: Kate Moross, Guy Field, Charlie Patterson, Linus Kraemer, Oliver Chapman, Tom Jeff & Anna Ginsburg. Animation by Will Samuel & Dave Penn Additonal animation by Linus Kraemer & Joseph May Hand drawn animation: Anna Ginsburg & Kate Moross. Opening song by Julian Bunetta & One Direction.

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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