Showing a bit of love for the humble number is Muokkaa Studio AKA Alex López Becerro, with his series of Memphis-inspired numbers for Spanish magazine Yorokobu and their annual calendar. A fabulous mix of primary shades and pastel hues, these creations are all 3D renders but start as sketches on paper. “Once I have an idea that I think will work, I start working on the computer. For this project I designed shapes, modules and patterns to form the letters – because they have several elements in common, they form a font family of numbers,” Alex explains.
Taking inspiration from Ettore Sottass, founder of the early 1980s Memphis Collective, the wiggly shapes stacked together are interspersed with slices and spheres of pattern. The finished project is slick and fresh, but it’s the process of the experimentation that Alex revels in: “I enjoy making drafts the most because it’s really exciting to think of lots of ideas and possibilities and to see how other designers and artists approach things.”
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.