“We will fight on the battlefield!”: A day in the office of Studio O.OO

Date
24 June 2019
Reading Time
3 minute read

When asked where Taiwan-based design studio O.OO gets its name, co-founder Pip Lu responds explaining that it all comes from the fact that they don’t go into the studio that often. “It represents us often being out of office.”

A usual day for the two-person-strong O.OO team usually starts from two in the afternoon, marking the morning as a time for themselves and for gaining new inspiration. “In the morning, no business can bother us,” Pip tells It’s Nice That. “The morning is our ‘waking up’ time, to drink coffee or eat breakfast, watch soap operas, go out and walk around or sleep in bed.” But when they do finally start their working day, she likens it to a “preparation for war” – “we will fight on the battlefield!” she jests. “I only describe it this way because the studio has only had two designers in four years, so I imagine that every day will be like a war.”

In 2016, we featured the studio for its fantastic guide to Risograph printing – a publication embracing the imperfections and difficulties commonly associated with the process. Since then, the studio has developed in terms of its experimental techniques, using distinctive colour and flexible elements that have now become synonymous for O.OO. “There was a big change,” says Pip. “We found that the design was too far removed from the public, and is an area that everyone does not dare to offend easily. So as of 2016, we have tried to draw closer to design and make it more for the everyday. And of course our style and process has changed with age and experience, but the one thing that will never change is how we like to make things interesting.”

Above
Left

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Right

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Above

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Above

Studio O.OO: One Day Pass Limited Edition for Not Just Library

With this in mind, the team has completed various projects over the past couple of years. This includes the One Day Pass Limited Edition ticket and bookmark for Not Just Library – Taiwan’s first design-themed library that has a collection of more than 30,000 design publications and 100 magazine titles from around the world. By commenting on the development of the internet and the decreasing act of reading, the project was devised with an aim to steer people back into the written word by making it a “more relaxed state”. It’s more than just a ticket; the bold and interactive bookmark design enables its readers to view different perspectives of the publication at hand. Pip adds: “Through the process of playing, the bookmark allows the reader to find an interest in a book – whether it’s the typography, interesting pictures, the narrative or the author.”

Elsewhere, No Magic in Riso sees the completion of a two year research and experiment project come to fruition. As the second book published by O.OO, it continues the spirit of “imperfect booklets” – like a sister to the project we featured in 2016 – where, instead of using lengthy descriptions, the team has created a well-executed Risograph printed publication with an aim to inspire its readers. “It took 850 days, 74 tubes of soy ink, 15 colours, 660 masters, 690,000 sheets of paper, three fans, two riso printers and four people to complete the book – it’s a 360-page book that only talks about one thing” explains Pip. And that thing is the beautiful and wonderful world of Risograph.

Above

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Above

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Above

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Above

Studio O.OO: One Day Pass Limited Edition for Not Just Library

Above

Studio O.OO: No Magic In Riso

Above

Studio O.OO: No Magic In Riso

Above

Studio O.OO: No Magic In Riso

Above

Studio O.OO: No Magic In Riso

Above

Studio O.OO: No Magic In Riso

Above

Studio O.OO: 2016 Calendar

Above

Studio O.OO: Lovely Sunday by The Chairs

Above

Studio O.OO: Lovely Sunday by The Chairs

Share Article

Further Info

About the Author

Ayla Angelos

Ayla was an editorial assistant back in June 2017 and continued to work with us on a freelance basis. From November 2019 she joined the team again, working with us as a Staff Writer on Mondays and Tuesdays until August 2020.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.