Italian agency Studio Temp has created this identity for Teatro Donizetti, based in Bergamo, Italy. Commissioned by the theatre’s director Francesco Micheli for its Lyric Opera Season, the identity aims to create “a contrast with traditional stereotypes” of the music’s imagery, which is often ostentatious and elaborate.
“We decided to use flat illustrations and bold typography in order to match the opera with current pop culture references,” explains Studio Temp. The agency’s main goal is to help its clients “build solid, design-driven strategies”, and this identity ensures Teatro Donizetti stands out in a city that’s a clash of the old and the more contemporary.
The studio has designed a series of outdoor advertisements, programmes and posters in hues of lemon, orange and navy. It’s a sophisticated identity that enhances the grand terracotta building. Typography is interweaved into graphic motifs of faces and brains, and this font-based framing acts as a backdrop for more detailed spot illustrations.
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