StudioMakgill: Naturalis Works #1 for GF Smith
It’s amazing how often PR and marketing types tie themselves in knots dreaming up ways to push their clients’ products – the best way to get noticed is simply to make amazing work. GF Smith clearly feel the same and they are promoting their new Naturalis paper in the best way possible – by having StudioMakgill create something really beautiful. After interviewing fashion designer Oliver Spencer, they have produced this jaw-droppingly gorgeous publication which shows off the paper’s potential to its utmost and cements the company’s commitment to creativity.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.