Advertising: Check out this super freaky telekinetic coffee stunt in NYC coffee shop
- Date
- 9 October 2013
- Words
- Rob Alderson
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It’s no massive surprise that this video has had 13 million views (and counting) in just two days, because this is how to pull-off a publicity stunt. Ahead of the release of the upcoming Carrie film, a New York coffee shop was tricked out with moving tables and jumping books, filled with actors and a stuntman and then opened as normal. What unfolds is freaky, funny and very, very well-executed; proof that if a trick’s worth doing, it’s worth doing right. Also check out the terrified young woman still intent on filming the goings-on on her phone; a great comment on our social-media-obsessed culture. A tip of the hat to all involved here.
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About the Author
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.