Combining tradition and a shrewd eye for what makes up an area of London descended upon by many a creative yummy mummy, The Plant has created a smart identity for The Tramworks hub for small businesses. The identity for The Tramworks in Walthamstow references the site’s heritage very directly, with all signage creating by fret cutting from corten steel – an exact mirror to the process used for the original 1905 tram signs.
The Tramworks was formerly known as Hatherley Mews, but its new owners looked to The Plant to create a “memorable name and a beautiful brand,” according to the agency. “The design is inspired by early century public transport including rolling destination blinds and stencil numerals synonymous with the trams that used to be housed here,” says The Plant. “From the typography to the corten steel signs, everything has been inspired by the past yet we have added our own modern twist.”
As well as designing an identity to be used across all touchpoints from business cards to wooden signs, The Plant created a huge typographic mural for the entrance to the building that showcases tram facts. Turns out that back in the tram-heavy days of 1903, 300 trams carried 800,000 people in just one weekend. Who knew?
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