We’re not ones to post many swimming pools – they don’t tend to be massively creative, and consequently don’t warrant much attention. Then again, Dagenham’s isn’t your average suburban pool. In fact, it’s never looked as good. Thanks to Nike’s transformation the pool is now playing proud host to a unique BMX park currently being sessioned by both a series of world class riders, as well as the local community.
Launched this weekend the project has created this state-of-the-art BMX park by refurbishing the public swimming pool that is due to be demolished later this year. Before then though there’s a programme of events until the 12 June that include both established riders as well as local schools and youth groups, all the details can be found on their Facebook Page.
Simon Charlesworth (Brand Lead Nike Action Sports) outlines the goals for the project, “We wanted to develop something that excites BMX fans in and around the area, creates a surge of interest in the sport and serves the people of Barking and Dagenham. The Pool perfectly encapsulates the youthful energy, creativity and self-expression that characterises not only the world of BMX but also the wider action sports community.”
- A real bobby-dazzler, it’s Best of the Web!
- Max Guther is back with more hyper real illustrations visualising social trends
- The Igor has landed: Igor Bastidas on our animated cover for Printed Pages AW17
- Balmer Hählen takes a traditional Swiss design approach to its projects
- Friday Mixtape: a very rare mixtape from the one and only John Carpenter
- Josh McKenna talks through his work on Pride for Google and Instagram
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum