If someone asked me to create an advert that shows off the fact that a new phone is water-proof, I’d film myself throwing it in the sea/a canal and take a long, well-deserved lunch. That’s why nobody asks me these kind of things. But when Sony Xperia and O2 wanted to show off their new product, they went to some people who knew exactly what they were doing, and created three ace, fun and great-looking promo films. They are directed by Thomas Brown – of whose still-life work we are long time fans – with art directors Jason and Joris at VCCP and director of photography Mattias Nyberg (who previously worked on the brilliantly phallic PETA spot and this beautiful gymnast film).
There’s also an accompanying stills campaign, and all things considered it may be some time before my phone rings.
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Get to know the fluid work of graphic designer, Steffen Hotel
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity