Simple but effective forklift branding from newly LA-based Thomas Williams

Date
21 May 2015
Reading Time
1 minute read

Australian designer Thomas Williams’ work has appeared on the site several times over the years, in the shape of his editorial work for MADE, Nourished Journal and The Process Journal. He has recently decamped to Los Angeles and set up his own studio, Thomas Williams & Co., which comes complete with a newly updated site on which you can peruse his publication work alongside all manner of considered and communicative identity projects.

Scrolling through I was particularly drawn to his work for Bolo, a forklift safety company whose one-of-a-kind mirror system helps reduce accidents in the workplace. The key idea is joyfully simple – the logotype has a raised “L” to mimic the action of a forklift but it works really effectively on the stationery, the website and the product itself.

We’re keen to see how Thomas’ career will develop in his new West Coast context but it’s fair to see he’s got one heck of a foundation to build on.

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Thomas Williams & Co.: Bolo

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Thomas Williams & Co.: Bolo

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Thomas Williams & Co.: Bolo

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Thomas Williams & Co.: Bolo

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: MADE Issue Four

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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Thomas Williams & Co.: Nourished Journal: Issue Two

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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