Watch the pant-wettingly funny new ad by Tim and Eric starring Jeff Goldblum

Date
1 October 2014
Reading Time
1 minute read

Is there nothing Tim and Eric can touch without turning it into a gleaming hunk of gold? I’d have imagined that homeware would be simply too dry for their unique brand of slapstick, but somehow the American comedy duo have succeeded in making an ad for GE Link lightbulbs, dreamt up by BBDO New York, which is pant-wettingly funny and super slick without undermining their usual offerings on American channel Adult Swim.

The ad revolves around movie god Jeff Goldblum who plays an incredibly smug celebrity who (knowingly) owes all of his success to really good lighting. To tell you any more would spoil it, so I’ll leave you to enjoy the subtle cadences in his voice, the plaster casts of Greek busts littered throughout the set and the brainwave which had a costume designer somewhere ironing a print of Jeff’s face onto the back of his sparkly gold blazer. Simply put, Tim and Eric are the crème de la crème of brilliantly dry adult humour – somebody give the person responsible for hiring these two a bonus.

Above

Tim and Eric: Enhance Your Lighting – GE (still)

Above

Tim and Eric: Enhance Your Lighting – GE (still)

Above

Tim and Eric: Enhance Your Lighting – GE (still)

Above

Tim and Eric: Enhance Your Lighting – GE (still)

Above

Tim and Eric: Enhance Your Lighting – GE (still)

Share Article

About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.