Created for The Wall Music, a venue in Taipei, Taiwan designers Tseng Green and I Mei Lee wanted to entice the music fans of Tokyo to make the trip to the city and visit the club. The rationale behind this is that Taipei is only a two hour trip from the Japanese capital, the same time as a trip fans make to the party city that is Osaka. With the help of animator Phil Wu, the concept is centred on a metaphorical space shuttle called the Indie Express and the idea is to transport fans to see up-and-coming bands as quickly as possible.
The intergalactic identity echoes the concept by using celestial imagery like planets and hurtling comets in atmospheric reds and blues. Laid out like old movie posters like Star Wars and 2001: A Space Odyssey, bold, imposing type has been used throughout the venue’s posters, tickets and website and enhances the graphic and cosmic feel. The idea of space travel has always had a mystery and allure and through it’s compositions and layouts, the identity plays on this by suggesting that discovering new music can be just as exciting as exploring an unknown universe.
About the Author
Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.