Angular architectural identity from Spanish studio Two Points

Date
20 February 2015

I always imagine that rebranding an architectural consultancy must be the dream gig for a design agency. There’s so much to work with in terms of structural materials, geometric forms, textures, type and slick photography. Even so it’s not every day you see an architectural rebrand executed with the kind of flair with which Two Points has created Aamodt/Plumb’s new corporate materials.

They say: “We decided to retain the slash between their names, turning it into a flexible visual system. The slash was turned into a line, the line into a division of space, the space into a placeholder for the studio’s work."

“Aamodt/Plumb’s sensitive use of materials plays an important role in their work, as does a thoughtful attention to the design both internally and externally. These concepts played an important role in the creation of the visual identity. Additional corporate colours helped to define a unique brand.”

We say: Lovely stuff Martin and Lupi, great to have you back on the site!

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Two Points: Amodt/Plumb Identity

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Two Points: Amodt/Plumb Identity

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Two Points: Amodt/Plumb Identity

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Two Points: Amodt/Plumb Identity

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Two Points: Amodt/Plumb Identity

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Two Points: Amodt/Plumb Identity

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Two Points: Amodt/Plumb Identity

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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