London is a brilliant city, but in the winter months it can be a grey and grizzly place to live. That’s why artists like Steve Wheen, aka The Pothole Gardner, are so important in bringing a little colour and joy to our day-to-day lives. To promote Uniqlo’s new HEATTECH range, which has been specially developed with leading textile manufacturer Toray, the clothing brand is showcasing creative types who take on the urban outdoors come rain or shine, from foodies and cyclists to graffiti artists.
Steve’s taste for planting tiny gardens in London’s pockmarked streets began when he was doing an MA at Central Saint Martins and has developed into an all-consuming creative quest. “I love the reaction on peoples faces when they stumble across my little gardens,” Steve says. “At first it’s a puzzled look, and then it’s a smile. I love the unexpected conversations people have around my installations.
“One thing I’ve learnt about living in London is you can’t let the weather stop you do anything, otherwise you’d be stuck inside the whole time!”
Check out the full interview with Steve and the others over on the dedicated website.