We’ve said it before and we’ll say it again, it can’t be easy to design for designers. So sometimes it’s the simple approaches that are the best, as proved by Universal Everything’s moving titles for the Offf Moscow design conference. The studio describes the series as “hybrid typographic-architecture prototypes” that explore the intersection of buildings, type and sound. There’s a gorgeous fluidity and modernism to the work, which is inspired by “utopian city planning, Japanese paper houses, modular signage systems, rotating buildings, physical pixels and flexible building facades.” The pared back palette and bespoke approach for each agency announced by the titles works brilliantly, and shows that to make an identity work it can be as adaptable and surprising as it is cohesive.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.