Advertising: Cultural icons flow into one another in ace new Sunday Times spot

Date
5 February 2014
Reading Time
1 minutes

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When Chris Barrett and Luke Taylor of Us arrived at last week’s Nicer Tuesdays they were just days away from delivering this brilliant Sunday Times spot. As excited as they were exhausted, the duo were clearly relishing a gruelling project for such a big-name client. Commissioned by Grey London, this promo for the newspaper’s culture section focusses on icons from the worlds of fine art and television, cinema and music. Shot in one take (as proved by the nice “making of” video below), Luke and Chris created a wonderfully fluid celebration of an array of cultural cornerstones, each represented by simple but iconic single visuals. And yep, Rodin’s The Thinker really does transform into Forrest Gump…

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Grey London/Us: Icons for The Sunday Times

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Grey London/Us: Icons for The Sunday Times

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Grey London/Us: Icons for The Sunday Times

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Grey London/Us: Icons for The Sunday Times

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Grey London/Us: Icons for The Sunday Times

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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