Advertising: Cultural icons flow into one another in ace new Sunday Times spot

When Chris Barrett and Luke Taylor of Us arrived at last week’s Nicer Tuesdays they were just days away from delivering this brilliant Sunday Times spot. As excited as they were exhausted, the duo were clearly relishing a gruelling project for such a big-name client. Commissioned by Grey London, this promo for the newspaper’s culture section focusses on icons from the worlds of fine art and television, cinema and music. Shot in one take (as proved by the nice “making of” video below), Luke and Chris created a wonderfully fluid celebration of an array of cultural cornerstones, each represented by simple but iconic single visuals. And yep, Rodin’s The Thinker really does transform into Forrest Gump…