First it was Monument Valley, then we were in digital therapy then we were lost in a remote virtual reality island. Now ustwo has looked to its Nordic studio to bring us meditation, in the form of its new app Pause. The studio, based in Malmö in Sweden, worked with Danish “mental wellness” company PauseAble to create the app, which it says “brings the act of ‘focused attention’ to the mobile screen.” It works to focus the frazzled user’s attention by recognising “deliberate, focused finger movement” that in theory allows them to destress and refocus.
Peng Cheng, founder of PauseAble, says: “Human attention has become a scarce commodity in the age of constant connectivity and stimulations provided by modern technology. The inner skill of paying attention at will is one of the most fundamental elements for balanced living in the age of distractions.”
The app combines sound and visuals to create its effect, with the user first hearing ambient sounds when their finger touches the screen. This simultaneously produces a colourful shape on the screen that pulsates and changes as its dragged across the screen. “Users are encouraged to close their eyes, relax and enjoy the subtly evolving soundscape, until they’ve regained a sense of calm and focus,” says ustwo.
ustwo Nordics head of studio Marcus Woxneryd says: “Technology and smartphones are often called out for increasing stress in our modern society, but we’re turning that assumption on its head. We can use technology to get similar results to the traditional principles of Tai Chi and mindfulness – but in minutes, rather than months or years of dedicated training.”
- Francesca Allen on using photography as a means of self-expression
- Review of the Year 2018: Back to Back with Joey Yu and Olimpia Zagnoli
- Ram Han’s work continues to rekindle images of childhood nostalgia
- Sophy Hollington on learning to be creatively fulfilled while earning a living in 2018
- Same Paper and KangHee Kim's latest book is a golden journey from dawn to dusk
- We ask Duncan Cowles to create the ultimate Christmas ad, using only Adobe Stock and some expert advice
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Pop culture powerhouse Bryan Rivera's 2018 in graphic design
- Don't worry, be angry: how politics and creativity collided in 2018
- Shun Ishizuka's designs combine Western design influences for a Japanese context