Often billboards do no more than clog up the sky with uninspiring advertising. But in Lima, in the midst of the Peruvian desert, one has been made that does nothing less than create drinking water from thin air. There’s a dire lack of clean water in the region and rarely any rainfall. Atmospheric humidity, however, is at 98 per cent.
The local University of Engineering and Technology (UTEC) teamed up with creative agency Mayo Draftfcb to create this brilliant billboard – generators capture the air’s humidity and turn it into 100 litres of clean drinking water every day which is then stored in five easily accessible tanks. At the same time, it also advertises the kind of engineers UTEC want to be recruiting. Such a great idea!
- Ruud van Empel’s uncanny photographs blend artificiality with naturalism
- Grant James-Thomas shoots twins with a painterly aesthetic for Vogue Italia
- In Stiya, photographer Cole Barash compares a storm and the birth of his first child
- Nano illustrates the different kinds of loneliness that we all feel from time to time
- Jan Hakon Erichsen is a balloon-destroying artist whose work you really shouldn't try at home
- Clarity of concept is at the heart of Seoul-based graphic designer Son Ayong’s posters
- “The future of design is in the creation of tools”: Meet the Space Type Generator
- How Pelle Cass creates his jarring “still time-lapse” images
- Lacoste once again swaps its iconic crocodile logo for ten endangered species
- Introducing Double Click – our new series rounding up the best of the digital design world
- Typeface Ciao communicates auditive intonations of the spoken word
- Yushi Li on photographing men she met through Tinder