Vallée Duhamel create a splendidly fun spot to promote a clever new pen

French Canadian creative Julien Vallée first appeared back on the site in 2008 and a quick search through our archive shows that he’s popped up with pleasing regularity over the years. Julien – who joined forces with Eve Duhamel back in 2013 to form Vallée Duhamel – has a longstanding mastery of creating great-looking, playful and tactile creative solutions and is particularly skilled at lending his unerring sensibilities to all manner of brands from AOL and Hermès to a Quebecois development capital organisation.

The latest example of Julien and Eve’s brilliance comes in the form of this film in which “one lucky character sees his day transformed when his Samsung pen is transformed into a series of tools carrying him to a playful dreamland.” The rhythm and pacing is great, and when you realise (thanks to the good making-of video) that pretty much of all of the effects were achieved in-camera, then the scale of the achievement is heightened even further.