Offset festival's Ways And Means magazine sets a new standard

Date
22 April 2015
Reading Time
1 minute read

Anyone who has ever been to a design conference will be familiar with the tote bag rummage, a just-arrived ritual that all too often ends in underwhelmed flyer reading. So it was with refreshing excitement that we happened upon Ways And Means in the bags at this year’s Offset festival in Dublin. The bespoke magazine – designed by Offset head honcho Bren Byrne – breathed new life into the design conference give-away with a variety of in-depth profiles of the speakers which provided genuinely interesting insight and context ahead of their talks.

Put together in just a few days, it was a fine-looking thing too, with a glossy stock central section given over to big images of the speakers’ work, allowing us to revel in their abilities as well as soaking up the wisdom of the likes of Tomi Ungerer, Sue Murphy and Annie Atkins. Other conferences take note – Ways And Means has set a new standard for festival freebies.

Above

Offset: Ways And Means

Above

Offset: Ways And Means

Above

Offset: Ways And Means

Above

Offset: Ways And Means

Above

Offset: Ways And Means

Above

Offset: Ways And Means

Above

Offset: Ways And Means

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.