Wieden + Kennedy get it very right with new Nike football advert
Nike’s summer football adverts are always a big deal and they’ve done it again with the just-released My Time Is Now promo. Produced by Wieden + Kennedy it’s a quick, slick, high-energy narrative with tongue nicely in cheek. The basic premise sees thousands of wannabe footballers invading the pitches where their heroes are playing in a sporting swarm whose potential is released by a combination of self-belief and Nike boots. There’s plenty of big names (Guardiola, Ronaldo, and Neymar for example) a beast of a soundtrack and a scene where some langoustines get trampled. What more could you want?
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.