Work / Advertising

Wieden + Kennedy get it very right with new Nike football advert

Nike’s summer football adverts are always a big deal and they’ve done it again with the just-released My Time Is Now promo. Produced by Wieden + Kennedy it’s a quick, slick, high-energy narrative with tongue nicely in cheek. The basic premise sees thousands of wannabe footballers invading the pitches where their heroes are playing in a sporting swarm whose potential is released by a combination of self-belief and Nike boots. There’s plenty of big names (Guardiola, Ronaldo, and Neymar for example) a beast of a soundtrack and a scene where some langoustines get trampled. What more could you want?