In 2011, the Yarza Twins AKA designers Eva and Marta Yarza, petitioned for Panificadora, an old bread factory in Vigo, Spain to be saved from demolition. Their campaign saw them collect over 5,000 signatures and pushed the mayor to protect the building, which was declared a site of cultural interest soon after. Several years later though, it still sits in ruins despite the landmark status it gained. While the site still waits to be converted, the Yarza Twins recently imagined the branding for Panificadora, were it to become a centre for arts, culture and youth as they hope it eventually will be.
Using the silos of the factory, the most distinctive part of the building, the designers have graphically interpreted the cylinders to use throughout the identity. These black outlined tubes work well with the crisp red and white used everywhere else. This fresh aesthetic provides a blank canvas for the fictional programme of events to play out across. The typeface has been designed using the original type found on the entrance gates of Panificadora, giving it a last nod to its past.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.