Pentagram’s Domenic Lippa and Jeremy Kunze have designed the inaugural issue of YES & NO, a new quarterly magazine covering arts, culture, science, technology and business. The first edition is titled The Prototype Issue. YES & NO was conceived by Cassius Matthias, who has previously worked as an assistant to film director Anthony Minghella. “YES & NO won’t dictate what you should think and is more likely to raise questions than offer answers”, says Cassius, “the vision is to open an evolving conversation between the content and you.”
The design of the magazine is driven by type, to the extent that the first issue runs without advertising, instead Domenic and his team have included typographic interventions that divides the magazine into sections.
“The design deliberately strikes against the considered visuals that are currently popular in the magazine market, employing a more ballsy and opinionated aesthetic. Traditional editorial structures – like an article being restricted to a single issue – and editorial navigation have been played with, making YES & NO an unapologetically intelligent offer, that trusts its readers to explore without traditional signposting,” says Pentagram. “YES & NO’s desire to challenge traditional magazine structures is immediately apparent from its cover, which has no clear masthead, acting as a blank canvas for the logotype to separate and move around in relation to the cover image.”
Issue one features in-depth interviews with director Sam Taylor-Johnson and champagne heiress Vitalie Taittinger, a centrefold spread by artist Tom Burr and recipes from chef Michel Roux Jr. It’s available in stores now.