Reasons Not To Do Graphic Design by Yotam Hadar

11 October 2016

Yotam Hadar’s portfolio is a fine example of educated and experienced graphic design. Graduating last year with an MFA from Yale after studying visual communication in Jerusalem, his work plays upon language and cultural differences within artistic realms. As a result, the designer’s projects are “research based, concept driven and type led”, emerging into a collection of confident publications.

Yotam is drawn to projects that employ the “interplay of media, the use of subtle gestures, humour, resources and attentive use of language”. An example of this is Reasons Not To Do Graphic Design, a notebook written and designed to display grounds for avoiding the subject completely. His reasoning is that graphic design is often “homogenising, conservative, forced, too quick, too easy, too hard, anecdotal, manipulative, misplaced idealism, mostly unrealised, crowded, dependent, unhealthy,” and so on. Yotam’s assessment of a subject he is involved with personally was a huge success, selling out completely at the New York Book Fair.

Applying bilingual qualities to a project is a running theme within Yotam’s work, a prime example being The State of Things, a catalogue for an inaugural exhibit at the Design Museum in Holon. The designer uses language to arrange eight thematic groups on display at the event, emphasising this by wrapping them in signature cover pages on paper of alternative stock and size. As a publication, The State of Things challenges the traditional design of Hebrew and English books that usually create two opposite covers “meeting uncomfortably in the middle”. Instead, Yotam arranges the bilingual content inverse to one another, rotated at 180 degrees to create a narrative that can share references images.

A particular favourite of ours is CT (Un)Bound, a publication displaying the research driven process that the designer adopts. To reflect the communicative feel of the exhibit which showcased local artists in New Haven, Yotam designed, edited and produced the publication locally. He even used Monotype Grotesque as the typeface designed by Frank H Pierpont, a New Haven native.

Over each of his projects, Yotam displays a refined eye for detail and theoretical thinking with a humorous twist.


Yotam Hadar: The State of Things


Yotam Hadar: CT (Un)Bound


Yotam Hadar: Olympic Arts


Yotam Hadar: Hershey’s Variation


Yotam Hadar: Identity and programme for the German season at Tmuna Theatre


Yotam Hadar: Retrospecta


Yotam Hadar: 2,015, But Who’s Counting: Painting/Printing MFA Thesis Exhbition

Share Article

Further Info

About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.