Illustrator and animator Yukai Du has created a series of animation for Brighton-based animation studio Bliink. The company presented an open brief to artists who work there to create one or more three to five second animations that were to be united by the same colour palette. Eventually all the animations will be combined to create a longer ident for the studio. “I was inspired by the graphic design in the 90s. Combined with my style, I used geometric shapes, lines and colours to form ’Bliink’,” explains Yukai. “It represents the vibrance and passion in the studio but also shows my personality and how I am being a part of this family.“
Yukai developed the idea in Photoshop, experimenting with the balance of shapes she was using and the type. “The most challenging thing was to make the designs not too typographic but the studio name still can be recognised,” says the designer. Earlier this year we featured Yukai’s animation for Ted-Ed that explored the idea that plants could communicate.
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