Graphic Design: Zoo add just the right amount of kitsch to their terrific portfolio

Baptist Espinay, and Galand Julie Valentine Thébaut are Zoo, a Parisian studio specialising in graphic design that borders on the kitsch. Their practice spans everything from exhibition signage and print publishing to web design and UI, but across each discipline they maintain a playful sense of enjoyment and experimentation, bringing in anachronistic design details that evoke bygone eras when our tastes were more outlandish. With that in mind there are sometimes elements of the purely decorative to be found in their portfolio, but always with the knowing application of one who understands completely the origins of their inspiration.