Introducing Ones to Watch 2021!

This year’s ensemble is finally here! Meet the innovative 11 and the stories behind their work.


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Baume & Mercier is designing an artistic, collaborative, responsible watchmaking approach shaped by design and creativity in order to lay the ground for cooperation and the sharing of experiences.

What an honour it’s been to scour the creative industries for 2021’s Ones to Watch. In a year where it’s felt more important than ever to indulge in some inspiring fresh talent, this year’s line-up is armed with bags of trailblazing prowess to set the creative world on fire.

Selected from a global pool of creative talent, 2021’s line-up takes us across ten countries and five continents. Including photographers, graphic designers, illustrators, game designers and animators, we’ve been amazed by what this year’s cohort have been up to, pandemic or not. From Buenos Aires to Johannesburg, Taipei, Seoul, Rio de Janeiro, Paris, New York and more, the featured 11 have shown a daring originality within their respective disciplines, cementing their place amid this year’s It’s Nice That’s Ones to Watch. We can’t wait to see what you think of them. Now all you have to do is sit back, relax and enjoy the bursting talent below.

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