What one word best sums up your year? Take part in our Review of the Year Instagram brief


It’s Nice That’s Review Of The Year 2018 is alive and kicking, and back by popular demand is our one-word Instagram brief where we ask you to reflect on your year, too.

We’re not asking for your emails, tweets, texts or calls. Instead, in honour of your creative minds, we’re asking you to craft a visual representation of one word which sums up your year.

Your word can be interpreted through the medium of illustration, photography, graphic design, or even sculpture if that’s your thing. Just upload the image to Instagram with #OneWord18 @itsnicethat.

On 4 January the It’s Nice That creative team will pick the eight responses they think best answered the brief. The selected images will be featured right here on It’s Nice That, plus you’ll win an It’s Nice That tote bag full of surprises.

To kick things off, we asked graphic designers Studio Feixen and illustrator Egle Zvirblyte to reflect on their year in visual and verbal form.

Egle Zvirblyte – Energy

My word for this year will be ENERGY. As in having more and more creative energy to materialise bigger and bigger things, and my work having more energy to reach and resonate with more people. Also crashing with energy during exhaustion from work, and redistributing and balancing energy between everything I do so it comes back as enjoyment.

Studio Feixen – Pizza

For us 2018 was all about Italy. First we had a super funny Italian intern named Gianluca and listened to Italian pop music only. Every day we were talking about Italian food and we were taught what al dente really means. Later we decided to open our own pizzeria together with Manuele and Marcello – the best Pizza-yolos in central Switzerland! And now Alice, our new Italian employee, is simply fantastica.

How to enter:

Choose one word which best describes your year.

Incorporate that word into a design, illustration, photograph or any other form of image.

Upload the image to Instagram with #OneWord18 @itsnicethat.

What happens if your image is selected?

Your image will feature in an article on It’s Nice That with a link to your Instagram page. Your image will also feature on the It’s Nice That Instagram with your @ handle tagged into the image.

You’ll also win an It’s Nice That tote bag filled with some rather nice goodies.

Tip and bits:

You can enter as many images as you like, but only one will be selected.

The image can be any form of visual, as long as it clearly demonstrates what one word sums up your year.

Think about the character of the word you choose, how could that translate into an image?


Entries are open between 18th December 2018 and 1st January 2019.
Eight final images will be selected by the It’s Nice That creative team, the feature on It’s Nice That on Friday 4th January.
The final eight selected images will be published in one article on itsnicethat.com and @itsnicethat on Instagram.
All entries must be made on Instagram, including #OneWord18 and tagging @itsnicethat.
All entrants must have full copyright and relevant permissions for the image they enter.
By entering your image with #OneWord18, selected winners give permission for It’s Nice That to publish the selected work on all It’s Nice That social media channels and on www.itsnicethat.com.
By entering your image with #OneWord18, selected winners give permission for Google Design to publish the selected work on all Google Design social media channels.
The final eight individuals selected will win 1 x It’s Nice That Tote Bag, 1 x Printed Pages AW18 with collateral, 1 x Printed Pages SS18 with collateral.
The prize cannot be exchanged for any other service or cash equivalent reward.
You can find It’s Nice That’s general terms and conditions here .

Supported by Google

Google is proud to support It’s Nice That in championing a broad and inclusive creative community with its annual Review of the Year. We believe that design is critical to building great products and experiences, and we’re committed to fostering best-in-class results with efforts like Material Design , a unified system combining theory, resources, and tools to help designers and engineers craft beautiful, digital experiences, as well as through our cooperative efforts at Google Design.

From producing original articles and videos, to hosting creative and educational partnerships and events, Google Design’s goal is to connect, support, and inspire designers and design technologists. Sign up for the Google Design Newsletter to learn more.

Supported by


Google Design’s goal is to connect, support, and inspire designers and design technologists.

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