Photographer Alasdair McLellan has shot the lookbook for Adidas and Palace’s Wimbledon kit collaboration. Featuring players holding tennis balls in front of their eyes and celebrating victory on their knees, the photographs demonstrate a cheeky take on the tournament, which has a reputation for formality and tradition. All Adidas players will wear the collaborative kit during the tournament, which starts today.
The tennis-inspired collaboration was teased earlier this week with posters appearing across London Underground featuring a floral display made from the Adidas Palace logo. The image is a nod to a flower bed at the All England Lawn Tennis and Croquet Club that incorporates the Wimbledon logo. The lookbook, which was revealed today (25 July), features Palace skateboarders Blondey McCoy and Lucien Clarke as models.
Starting his career at i-D magazine, McLellan has shot numerous covers and editorials for the likes of GQ, British Vogue and WSJ as well as previous campaigns for Palace, Supreme, Louis Vuitton, Burberry and Miu Miu. His portrait of Adele was used for her 2015 album 25.
The Palace Adidas collection will include men and women’s on-court apparel (in line with Wimbledon’s all-white dress code) and is due to launch on 3 July.
- Sophie Williams shares intimate behind-the-scenes footage from Mura Masa's latest music videos
- Wide-eyed and scratchy-haired, read the twisted diaries of Irene Montemurro
- Lazy Susan, the mother of all inventions, comes to life in Terri Timely's short film
- “I’ve always felt like this is not my happy place”: Rankin on his relationship to fashion
- Steamy scenes of fun and fur: meet Sophie Larrimore’s puffy pooches
- From 3D in-browser games to cinematic portfolios: it's November’s Double Click
- Pentagram rebrands Warner Bros. with a “sleek and clean” update to its shield logo
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Viktor Hübner photographs American anxieties amongst a shifting political environment
- Jiří Makovec’s photographs meander between the personal and the universal
- Berlin Wall graffiti is made into a typeface to warn how "division is freedom's biggest threat"