Photographer Alasdair McLellan has shot the lookbook for Adidas and Palace’s Wimbledon kit collaboration. Featuring players holding tennis balls in front of their eyes and celebrating victory on their knees, the photographs demonstrate a cheeky take on the tournament, which has a reputation for formality and tradition. All Adidas players will wear the collaborative kit during the tournament, which starts today.
The tennis-inspired collaboration was teased earlier this week with posters appearing across London Underground featuring a floral display made from the Adidas Palace logo. The image is a nod to a flower bed at the All England Lawn Tennis and Croquet Club that incorporates the Wimbledon logo. The lookbook, which was revealed today (25 July), features Palace skateboarders Blondey McCoy and Lucien Clarke as models.
Starting his career at i-D magazine, McLellan has shot numerous covers and editorials for the likes of GQ, British Vogue and WSJ as well as previous campaigns for Palace, Supreme, Louis Vuitton, Burberry and Miu Miu. His portrait of Adele was used for her 2015 album 25.
The Palace Adidas collection will include men and women’s on-court apparel (in line with Wimbledon’s all-white dress code) and is due to launch on 3 July.