Amnesty International highlights human crises in stark new campaign
- Josh Baines
- 16 May 2019
Amnesty International’s latest creative work sees the human rights campaigners raising awareness of man-made disasters in war-torn Syria.
Produced by Chilean agency VMLY&R SCL, the adverts focus on the fact that in the conflict-riven Middle Eastern country “the worst natural disaster is mankind,” the point being that despite having gone 1391 years without a tsunami, for example, death, destruction, and irreparable damage still scar the land. Earthquakes and hurricanes also provide points of comparison.
Arriving at a moment of impending and all-too-real ecological crisis, the campaign is a stark reminder of how man’s inhumanity to man also affects both our natural and built environments.
About the Author
Josh Baines joined It's Nice That from July 2018 to July 2019 as News Editor, covering new high-profile projects, awards announcements, and everything else in between.